

What the Pros Know (That Most People Don’t)
Let’s cut to the chase:
The idea that solar energy is “too expensive” is one of the most stubborn—and outdated—myths out there. And yet, it still stops a lot of smart people from taking a serious look at going solar.
If you’ve heard this bef...


🌫️ “So... You Just Bought a Really Expensive Roof Ornament?”
That was the first thing Haruto's neighbor said when he walked over.
It was early morning in Daly City, California—the fog capital of the West Coast. Thick grey skies hung over the neighborhood like wet wool. You couldn’t se...

It was a Thursday afternoon in Mississauga. Ameenah Rahimi had just finished a Zoom call, dishes were piled high in the sink, and her youngest was begging for Wi-Fi to stream cartoons when the doorbell rang.
On the porch stood a clean-cut man in a blue polo, clipboard in hand and a logo on his ...